Naama BAK is an entrepreneur with 15 years of experience in tech. He is the founder of Understand Tech, a generative AI platform for enterprises, and Trustii.io, a machine learning platform for data science challenges. He previously held roles at NXP Semiconductors, Orange, and Safran, working in cybersecurity across research, development, product marketing, and business development. He holds a Computer Science Engineering degree and an MBA.

Understand Tech is a secure GenAI platform that helps organizations turn their internal HR policies, procedures, and knowledge bases into intelligent assistants. Instead of searching through endless documents, employees and HR teams can instantly get precise, compliant answers in natural language based on verified company data. Understand Tech combines enterprise-grade security, multilingual support, and easy deployment to make knowledge access faster, safer, and smarter across the organization.