LogoAutomotive Agile PEP Europe|November 29 – 30, 2021, Berlin, TITANIC Chaussee

Marcus Reif

Director Human Resources/Head of Corporate Service

Marcus K. Reif has been active in the HR world for 25 years. In his roles as Chief People Officer, HR Director, Head of HR, Head of Recruiting and Employer Branding for, among others, Hyundai Capital Bank Europe, Goldman Sachs, Kienbaum, Ernst & Young, Accenture, Frankfurter Allgemeine Zeitung, Jobpilot, TMP Worldwide as well as in the public sector, he has been responsible for cutting-edge HR work and numerous HR transformation projects both nationally and internationally. He has published numerous articles on HR management, recruiting, employer branding, leadership, change management, and HR transformation. Marcus Reif himself as well as his HR blog at www.reif.org, which has been around since 1998, have won several awards.


Hyundai Capital Bank Europe GmbH

Since the beginning of 2017, the Hyundai Motor Group has been offering its own financial services in Germany for the brands of Hyundai Motor and Kia Motors. For this purpose, the Hyundai Capital Bank Europe was founded in October 2016 with the business units of HYUNDAI Finance and KIA Finance. This subsidiary of the South Korean Hyundai Capital Services Inc. from Seoul has its headquarters in Frankfurt am Main.
01:50 PM - 02:20 PM

Reactive recruitment means you don’t take any action on a vacancy or role until there’s a vacancy. A new proactive hiring mindset is about planning ahead and ensuring that future solutions are readily available when needed. In this talk, Marcus will focus on the most important challenges HR faces in regard to recruitment and how technology can support this process.

Key Takeaways:

  • Difference Between Proactive and Reactive Recruitment?
  • How to turn reactive hiring into proactive hiring?
  • How Does Proactive Recruitment Work?
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