Marcus K. Reif has been active in the HR world for 25 years. In his roles as Chief People Officer, HR Director, Head of HR, Head of Recruiting and Employer Branding for, among others, Hyundai Capital Bank Europe, Goldman Sachs, Kienbaum, Ernst & Young, Accenture, Frankfurter Allgemeine Zeitung, Jobpilot, TMP Worldwide as well as in the public sector, he has been responsible for cutting-edge HR work and numerous HR transformation projects both nationally and internationally. He has published numerous articles on HR management, recruiting, employer branding, leadership, change management, and HR transformation. Marcus Reif himself as well as his HR blog at www.reif.org, which has been around since 1998, have won several awards.