Before starting MobieTrain, Guy worked for over 10 years with many large international retailers to improve their customer experience in his role as VP Europe for BARE International. During these years, he noticed there is a big knowledge gap between HQ and store associates in retail stores and the importance of closing this gap to turn employees in real brand ambassadors. That's why he founded MobieTrain, the microlearning solution which supports clients such as Vans, Timberland, Diesel and Decathlon to transfer knowledge 3x more effectively while increasing the speed of content development by 50%.

MobieTrain is the N°1 Mobile Microlearning Platform where employees can expand their knowledge at any place and moment in a motivating and intuitive way, so they can learn in the flow of work. The MobieTrain platform is predominantly designed for mobile devices, which is particularly useful for deskless employees. Over 100.000 users in more than 20 countries already work with MobieTrain to improve their sales and customer experience and diversify their corporate training offerings. It’s also the perfect training tool to support change management or to inform employees about new (safety) regulations. The company has already won various prestigious awards at events like Unleash, the largest HR Tech conference in the world and has several A+++ clients such as Decathlon, Emirates Post, Diesel, The Dutch Police, The City of Rotterdam, Atlas Copco, Deloitte and Timberland. MobieTrain was founded in 2015 by CEO Guy Van Neck and co-founders Mireille van Hemert-Schelling and Willi Van Boven after being recognised for innovation by Chicago Booth Business School (US). Other important shareholders are Force Over Mass, who was the lead investor in their most recent financing round, LRM and Concentra Family Office. The company has its headquarters at C-Mine in Genk (Belgium) and also has an office in Lisbon (Portugal).