Adam Rasala is Head of People Analytics at Żabka, where he’s building a modern, impact-driven function almost from scratch — four people taking on the work of thirty. Over the last decade at JLL — an S&P 500 real-estate heavyweight — he built the firm’s first HR data team, set up and scaled a global reporting function, and later, as Head of People Analytics, led a data-science team. Now he’s focused on doing the same — faster, leaner, and with sharper business impact — closing the capability gap many HR functions still face. Adam’s passion is turning data into decisions people actually use, and challenging the myth that analytics needs size to deliver sophistication.

Żabka Group – The Ultimate Convenience Ecosystem. Żabka Group is a modern convenience ecosystem with a mission to simplify everyday life. At its core is Żabka Polska – Poland’s leading convenience retailer, operating over 12 000 franchise stores and autonomous Żabka Nano outlets. The Group also drives digital innovation through a range of complementary services, including Maczfit (restaurant-quality meal delivery), Dietly (a leading meal plan marketplace), and eGrocery platforms Jush and delio. In 2024, the Group entered the Romanian market through the acquisition of DRIM retail network. The Froo Romania – ultra-modern physical convenience stores opened every waking hour – include over 120 stores. Żabka Group’s operations are supported by a highly efficient logistics infrastructure in Poland, consisting of 8 distribution centers, 19 cross-docking hubs, and dedicated dark store and dark kitchen facilities that enhance the Group’s digital offering. Headquartered in Luxembourg, Żabka Group operates under a holding structure with subsidiaries in Poland and abroad. Since October 2024, the Group has been listed on the Warsaw Stock Exchange.